Zelle by B&T

Background

As the UX Lead for Zelle by BB&T, my goals were to clarify conceptual models (helping users to understand token-to-account relationships, etc), monitor usability through development with ongoing user testing schedules, and introduce accessibility standards to both the responsive web product and the native apps, using TalkBack and VoiceOver.

I produced the interaction design, user experience design, and testing prototypes for this product.

Research

Zelle was the subject of end-to-end usability testing and audits. In addition to this, I maintained a schedule of monthly in-person user testing, creating high-fidelity web and mobile prototypes in Axure to prioritize feature development and design decisions.

Process

I led all user experience efforts as part of the Zelle scrum team, beginning with close collaboration with the product team during the road mapping stages, where I iterated on low-fidelity and paper prototypes until plans with technically solid, testable options were established. At this point, I created and maintained prototypes for new features and flows throughout the development process to test frequently with BB&T banking clients. Product success was determined by metrics such as time on task, reduced volume of support requests, and users’ ability to quickly interpret key information in the interface.

Zelle by B&T

Background

As the UX Lead for Zelle by BB&T, my goals were to clarify conceptual models (helping users to understand token-to-account relationships, etc), monitor usability through development with ongoing user testing schedules, and introduce accessibility standards to both the responsive web product and the native apps, using TalkBack and VoiceOver.

I produced the interaction design, user experience design, and testing prototypes for this product.

Research

Zelle was the subject of end-to-end usability testing and audits. In addition to this, I maintained a schedule of monthly in-person user testing, creating high-fidelity web and mobile prototypes in Axure to prioritize feature development and design decisions.

Process

I led all user experience efforts as part of the Zelle scrum team, beginning with close collaboration with the product team during the road mapping stages, where I iterated on low-fidelity and paper prototypes until plans with technically solid, testable options were established. At this point, I created and maintained prototypes for new features and flows throughout the development process to test frequently with BB&T banking clients. Product success was determined by metrics such as time on task, reduced volume of support requests, and users’ ability to quickly interpret key information in the interface.